3 types of leads
1) Company has existing facebook data
2) existing business but never ran ads and has no data
3) brand new business no data does performance based contract make sense.
We need to find the answers to these questions
1) How much money has been spent on ads in the past?
2) What is the current rate of return on last ad spend?
3) Has tracking been in place or has previous ads not used pixels
4) is mobile website optimized
5) what is page load speed? is it below 4 seconds?
6) what is the bounce rate? better than 68%?
7) Is retargeting in place?
8) What is the average cost per lead or sale?